The Facebook sweepstake by Davidoff Champion

Olympic Summer Games in London – the perfect time for the Davidoff fragrances Champion and Champion Energy to break some records at the POS: A special “Time for Champions”- Edition is creating a tangible connection to the Facebook game of the same name. For the user, it is a thoroughly positive brand experience, filled with the Champion attributes masculinity, power and fun. For Davidoff it is a great way to raise traffic on the page and sales at the POS.